Retail Media with Data Streaming: The Future of Personalized Advertising in Commerce

Retail media is transforming advertising by leveraging first-party data to deliver highly targeted, real-time promotions across digital and physical channels. As traditional ad models decline, retailers are monetizing their data through retail media networks, creating additional revenue streams and improving customer engagement. However, success depends on real-time data streaming — enabling instant ad personalization, dynamic bidding, and seamless attribution. Data Streaming with Apache Kafka and Apache Flink provide the foundation for this shift, allowing retailers like Albertsons to optimize advertising strategies and drive measurable results. In this post, I explore how real-time streaming is shaping the future of retail media.

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What is Retail Media?

Retail media is transforming how brands advertise by leveraging first-party data from retailers to create highly targeted ads within their ecosystems. Instead of relying solely on third-party data from…