Apache Kafka is NOT real real-time data streaming!

Real-time data beats slow data. It is that easy! But what is real-time? The term always needs to be defined when discussing a use case. Apache Kafka is the de facto standard for real-time data streaming. Kafka is good enough for almost all real-time scenarios. But dedicated proprietary software is required for niche use cases. Kafka is NOT the right choice if you need microsecond latency! This blog post explores the architecture of NASDAQ that combines critical stock exchange trading with low-latency streaming analytics.